The Real Cost Campaign

FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use. “The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors. The campaign expanded to include smokeless tobacco messaging in 2016, and FDA began prioritizing e-cigarette messaging in 2017 due to high usage rates among youth.
Visit Site

The FDA has a page about the Real Cost campain that has may other media resources like documents that can be printed. Visit This Page


Youth substance misuse is an ongoing issue in Questa and the surrounding communities. According to recent surveys 59% of high school students report drinking alcohol and 68.1% of high school students report using some form of tobacco product. The human brain continues to develop until the age of 25 and substance misuse can impair brain development.  Here are some ways to  get involved with Vida Del Norte and the effort to prevent youth substance misuse in our community.

Join as a Member, a Volunteer, a Community Partner or a participant in the Active8 Youth Coalition!

Anyone of any age can become involved with the Vida Del Norte Coalition. The coalition represents the sectors which make up the community of Questa and the surrounding areas. Every member of this community has unique skill sets and together we can combine these skills to help the youth in our communities. Involvement with Vida Del Norte can be as a member to attend coalition meetings and contribute to decision making, a volunteer to help out during events and activities, a community partner to show the support of your business  or by joining the youth coalition.
Contact Maria Gonzalez, Coalition Coordinator to for more information about how you can get involved. Email:
Mobile Tel: (575) 779-2260

Sign Up for the Vida Del Norte Newsletter and Connect on Social Media to Recieve Updates

Vida Del Norte sends out a periodic newsletter to subscribers with updates on what the coalition is involved with.  Notifications are also sent out when there is an upcoming event that Vida Del Norte is involved with.  Signing up for this newsletter and connecting with Vida on social media are great ways to stay up to date with Vida Del Norte and to know what is going on in case you want to volunteer your time to help or attend events and meetings.

Sign up for the Vida Del Norte Newsletter

Attend Monthly Coalition Meetings or the Annual Retreat

Vida Del Norte holds Coalition meetings once a month on the last Monday of the month unless there is a holiday. These meetings  are open to the public and are  always at 6pm. They are held at the Vida Del Norte office space and also can be attended via Zoom. The address is 62 Highway 38 in Questa and the info to attend the meeting via zoom is:
Zoom Link

Meeting ID: 828 1960 2608

Connect with Vida via Social Media

QHS Wildcats Cheer Team Places 2nd in the Spirit of Hope Competition!

The Spirit of Hope Challenge 2022 was held at Expo NM Tingley Coliseum on February 5th 2022. There was a miscount with the scores during the competition and after this was corrected QHS was awarded 2nd place! Three of the members of the QHS Cheer team, Angelica Lovato, Ashlynn Rael and Alianna (AKA The BooBoo) Gonzalez are also active in the Active8 Youth Coalition of Vida Del Norte. Vida Del Norte wants to give a shout out to the entire QHS Cheer team to congratulate them for their remarkable accomplishments. The hard work that the cheer team puts in to practicing, competitions and their studies provides a great example for their peers and Vida Del Norte wants to acknowledge how remarkable this is. Keep up the good work QHS Cheer!

February Community Events

Events at Yoga Sala

For more information please visit the Yoga Sala Website
or View the Yoga Sala Newsletter

Dance party, Feb 4, 6:30 p.m.

Ola Sun is hosting a dance party to celebrate Chinese New Year. It's the year of the Tiger! Any questions please contact Ola,

Two hour sound healing journey; rest in meditation supported by live music and comfortable props. Musician Sebastien Marconato plays live for what will be, essentially, a two-hour savasana. You are welcome to bring your own blanket and any props you have, and we will have some for you too. Details and RSVP here.

Live music ~ the romance of cello and piano
Sunday February 13 4:00 p.m.

Vida Del Norte Coalition