The Real Cost Campaign

FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use. “The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors. The campaign expanded to include smokeless tobacco messaging in 2016, and FDA began prioritizing e-cigarette messaging in 2017 due to high usage rates among youth.
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The FDA has a page about the Real Cost campain that has may other media resources like documents that can be printed. Visit This Page

Above the Influence – Toolkits and Activities

Above the Influence Toolkits and Activities page has a list of downloadable toolkits and activities that youth groups or educators can use to help inspire young people to live above the influence of drugs and alcohol.
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2020 National Drug Threat Assessment

The 2020 National Drug Threat Assessment (NDTA) is a comprehensive assessment of the threat posed to the United States by the trafficking and abuse of illicit drugs, the diversion and abuse of licit drugs, and the laundering of proceeds generated through illicit drug sales. It also addresses the role domestic groups, including organized violent gangs, serve in domestic drug trafficking.
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Media Campaign Resource Center (MCRC)

Educate audiences about the harmful effects of commercial tobacco use with the MCRC, your source for free and low-cost tobacco education campaign materials. This collection is available to the tobacco control community and partners to support your communications efforts.

Vida Del Norte Coalition